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9.3 Million Reasons for Home & Tech Retailers to Double Down on Digital during the Holidays

September 20, 2018
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good... Read More

112 Reasons for Practice Owners to Double Down on Digital in Q4

September 20, 2018
"People who search online during the holidays are also much (140%) more likely to buy than those who search at other times of the year," says to Nina Thatcher, Internet Development Manager at Google.... Read More

4.4 Million Reasons for Auto Dealers to Double Down on Digital During the Holidays

September 20, 2018
A strong digital marketing push during the holiday season (October, November, December) is one of the best investments you can make for your dealership. People love to shop for new and used vehicles... Read More

3 Ways to Increase Engagement On Video Advertising

September 18, 2018
We hope you've been following our YouTube blog series, and if you have, you already know why you should shift your advertising dollars from TV to YouTube. We've shared that moving marketing dollars... Read More

Two New YouTube Advertising Products That Excite Us

September 07, 2018
As digital video usage increases, more advertisers have adopted digital video advertising. Therefore, Google is continuing to release new tools and targeting capabilities on YouTube to give this... Read More

Life as an Intern: Sissy Rodriguez

September 04, 2018
Near the end of spring this past year, I began to contemplate how I would want to spend my summer. I had a big trip planned for September, so as a new college graduate, I knew it would be difficult... Read More

The Importance of Brand Safety

August 27, 2018
“Brand safety” has been a buzzword among marketers for sometime now, with some big name companies even adding "Brand Safety Officers" to their C-Suites. But what is it? Brand safety, in simplest... Read More

Life as an Intern: Carissa Petzold

August 21, 2018
At the end of my freshman year at Washington & Lee, I was mired in the all-consuming question: what do I want to do with my life? There are infinite possibilities, and in our rapidly evolving world,... Read More

How Brands Are Utilizing Localized Video Advertising

August 20, 2018
The transition from TV to digital video advertising is prompting the marketplace to rethink their marketing strategy and approaches to video advertising. As discussed in previous blogs, it is... Read More

3 Steps to Effectively Measure Your Digital Marketing Success

August 17, 2018
From search engine marketing to social media advertising, digital channels have made it easier than ever for businesses and brands to target customers online. However, it’s also become common for... Read More