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How To Create A Patient Persona

February 28, 2017
Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you... Read More

Case Study: Social Media Advertising Lifts Search Marketing Performance by 50%

February 24, 2017
The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or... Read More

How to Create Customer Personas For Your Business

February 21, 2017
It's hard to overstate the importance of creating customer personas. Whether your business is engaged in B2B or B2C, if you want to get the best return on your marketing dollars, you need to know... Read More

How to Develop Buyer Personas for Better Marketing

February 16, 2017
If you want to get the best return on your marketing dollars, you need to know exactly who your target customers are and how to reach them. The more effective you are at identifying a prospective... Read More

Identifying The Ideal Patient For Your Medical Practice

February 03, 2017
Imagine arriving for a typical day at the office, but when you take a peek at your patient schedule it's filled with row after row, name after name, of ideal patients. Chances are this would change... Read More

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