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3 Key Insights from the 2017 Healthcare Digital Marketing Intelligence Report

March 29, 2017
While 87% of healthcare marketing dollars are still spent on traditional marketing - newspapers, radio, TV, outdoor - this is the year for practices to invest in digital marketing. Read More

3 Key Insights from The 2017 B2B Technology Digital Marketing Intelligence Report

March 29, 2017
The digital disruption of commercial audio/video and IT channel accelerated in 2016, bringing both opportunities and challenges. Two forces are driving the transformation of your industry: digital... Read More

3 Key Insights from The 2017 Home Goods Digital Marketing Intelligence Report

March 29, 2017
Our 2017 Home Goods Digital Marketing Intelligence Report delivers key insights and data from a portfolio of hundreds of home goods retailers who leverage our digital marketing intelligence platform.... Read More

What You Need to Know From XChange Solution Provider 2017

March 29, 2017
The IT Channel is embracing change and once again The Channel Company is leading the way. Read More

The 6 Digital Marketing Metrics Every Dealer Should Know

March 29, 2017
Auto shoppers are nearly 2X more likely to be persuaded by digital marketing than the general population. This provides a huge opportunity for both dealers and their digital marketing partners, but... Read More

What I Learned at Nationwide’s 50th PrimeTime Show

March 28, 2017
What started in a small meeting room in 1971 has grown into a massive event, filling the New Orleans Ernest N. Morial Convention Center from March 19-21. Nationwide’s 50th PrimeTime Show delivered... Read More

The Aging Baby Boomer: What Healthcare Marketers Need to Know

March 28, 2017
The 76 million-member generation that has shaped American culture for the past 50 years is tipping the scale of influence in the healthcare industry too. The Baby Boomer Generation (born 1946–1964)... Read More

Creating Value for Home Furnishings Shoppers with Innovation & Technology

March 28, 2017
A majority of mattresses, furniture, and appliances are bought in-store. We all know why – your customers want to see, feel, and envision these considered purchases in their homes. As the shopping... Read More

1,000's of Digital Marketing Campaigns, 1 Key to Success

March 27, 2017
Rare is the investor who bets on a single stock that turns into a unicorn, netting a quick, massive windfall. Savvy investors know that a diverse portfolio that stays the course over time generates... Read More

5 Outstanding Marketing Podcasts: Tune In & Learn

March 25, 2017
What if you could turn your daily commute to your store, office, or practice into productive time to learn more about growing your business? Read More

2017 Spring Azione Conference: Alexa is Not Killing Your Business!

March 24, 2017
San Antonio: The home of the Alamo, a quaint riverwalk area, lots of cowboy hats, and the 2017 Spring Azione Conference. As AV integrators and dealers alike descended on the city, 75-degree weather... Read More

3 Key Insights from The 2017 B2C Technology Digital Marketing Intelligence Report

March 23, 2017
Our 2017 B2C Technology Digital Marketing Intelligence Report delivers key insights and data from a portfolio of hundreds of B2C integrators and dozens of brands who leverage our digital marketing... Read More

4 Common Mistakes Retailers Make in Their Marketing Mix

March 22, 2017
It's essential for all furniture, appliance, and bedding retailers to understand the importance of choosing a marketing mix that drives both awareness and action - and weaves each type of interaction... Read More

Demand Generation Vs. Demand Capture: What's the Difference?

March 22, 2017
When creating your marketing mix, it's important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or... Read More

Marketing Insanity: Are You Using the Same Campaigns and Expecting Different Results?

March 22, 2017
I don’t think anyone would disagree with Einstein’s definition of insanity -trying the same thing over and over and expecting different results, and yet it happens every day, both in life and in... Read More

2017 ADSO Summit: Key Takeaways for Dental Marketers

March 21, 2017
Our dental marketing team has just returned from the 2017 ADSO Summit (Association of Dental Support Organizations) in Orlando, Florida and we've brought back some of our top takeaways for dental... Read More

3 Key Insights from The 2017 Automotive Digital Marketing Intelligence Report

March 16, 2017
Our 2017 Automotive Digital Marketing Intelligence Report delivers key insights and data from a portfolio of hundreds of automotive dealers and a dozen OEMs who leverage our digital marketing... Read More

The Customer Experience Webinar: How to Turn More Incoming Calls Into Sales

March 13, 2017
You’ve made the jump to digital! You’ve built a great website and invested in top-of-the-line digital advertising to drive qualified traffic to your website. Don’t drop the lead! The next step is the... Read More

3 Questions to Keep Your SEM Provider on Their Toes

March 12, 2017
As you continue to invest more in digital advertising, it’s important you understand every aspect of your digital strategy and that starts with holding your SEM provider accountable. By asking your... Read More

Top Marketing Tips for AV Integrators

March 10, 2017
While referrals and word-of-mouth are important to growing your business, a marketing strategy is critical to converting those referrals and attracting new clients. But where do you start? Here are... Read More

The Importance of a Traditional-Digital Marketing Mix

March 10, 2017
A digital-only marketing approach may be appropriate for a specific campaign or circumstance, but the most successful retail marketers implement a traditional-digital marketing mix. At its essence,... Read More

Your Website Spring Cleaning To-Do List

March 10, 2017
As we move into the spring season, now is a good time to make sure your website is in stellar shape. It's easy to get busy with other aspects of your business and forget that your website needs... Read More

Key Takeaways from Google's 2017 Beauty Trends Report

March 09, 2017
Think With Google recently released a trend report compiling the top beauty-related searches from the US and other large markets, providing some valuable insight into global beauty trends. This type... Read More

How to Get More Online Reviews (and Deal With Bad Ones)

March 09, 2017
Ask any doctor or dentist about online reviews and they’re likely to tell you they're a point of confusion and frustration. Read More

Why B2B Marketers Get Undeniable Results on LinkedIn

March 09, 2017
It’s no surprise that the social network for professionals has become a popular daily destination for B2B decision makers. More than 450 million professionals have profiles on LinkedIn and it’s the... Read More

3 Ways to Beat The Competition With Killer PPC Ad Copy

March 03, 2017
As of January 2017, Google Adwords only offers text ads in the expanded format. This expanded format offers almost double the ad copy and an additional headline. So now, there’s even more space to... Read More

3 Reasons Why Landing Pages Are Important

March 03, 2017
You've spent lots of time, energy and money building your brand and how it's represented. It's critical that all the hard work turns into sales! Believe it or not, landing pages hold more value than... Read More

Offline vs Online Marketing: Do I Have to Choose?

March 02, 2017
Out of all the decisions you make in a day, offline vs. online marketing shouldn't be one of them. Read More

3 Reasons You Need Google My Business

March 02, 2017
When people search for your business does your phone number show up? Is the right address and website listed? If not, you could be missing a majority of your potential customers. In fact, 85% of... Read More