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Your Pre-Campaign Checklist for Tracking ROI

April 27, 2017
As a marketer the more you can prove the value your campaigns added, the more likely your key stakeholders are to see the value in marketing. So ideally, shouldn't the end goal of all your campaigns... Read More

How to Create Call to Actions That Convert

April 25, 2017
In marketing, a call to action (CTA) is a button or link on your website, landing page, or display ad that encourages a prospect to take a particular action. Read More

Is Your Practice Invisible Online?

April 25, 2017
Patients spend up to 12 hours online researching potential healthcare providers over a period of weeks. Read More

Stop Losing Sleep Over These Brand Marketing Questions

April 25, 2017
If you're like most brand marketers, questions like these are keeping you up at night. Read More

How to Get a Strong Return on Investment on Digital Marketing

April 24, 2017
To grow your business, you need customers. That's why our most successful clients invest 5 to 8% of their revenue in marketing and advertising activities and set specific business goals for every... Read More

Earth Day, The Netsertive Way

April 22, 2017
Earth Day is an annual event created to raise awareness about the health of our planet. The day, marked on April 22, is observed worldwide with rallies, conferences, outdoor activities and service... Read More

Are You Dropping the Lead? 3 Tips to Turn More Calls into Sales

April 21, 2017
So you've built a great website and invested in top-of-the-line digital advertising to drive qualified traffic to your website. Now what? Don't drop the lead! The next step is the most crucial in... Read More

Facebook Friday: The Ad Formats that Move Local Customers Down the Funnel

April 21, 2017
Each week the product team at Netsertive discusses new ways to reach customers on the world’s largest social network. Read More

The ACD's of Your Auto Shopper's Buying Journey

April 20, 2017
Ask any auto salesman what a typical sales experience looks like, and they’ll tell you that there’s a predictable pattern when it comes to car buying. Though individual stories vary, the basics are... Read More

Webinar Sneak Peek: Digital Advertising for Channel Partners

April 19, 2017
The digital disruption of the IT channel continues to accelerate, bringing new opportunities and challenges. There are two forces driving business transformation: digital-savvy prospects with... Read More

Have Buying Signals Changed?

April 19, 2017
For many years, sales professionals have discussed the importance of buying signals -the behavioral cues that indicate a prospective customer's readiness to buy. Read More

Are You Overpaying for New Technology B2B Prospects?

April 19, 2017
Digital marketing has the power to put the right message in front of high-intent IT channel and commercial audio/video buyers. When done successfully, online researchers will take action (convert) on... Read More

Case Study: Mattress Retailer Boosts Sales by 80% With Video Advertising

April 18, 2017
Today’s furniture, mattress, and appliance shoppers won’t enter your store until they’ve done their research online. So understanding today's digital consumer has never been more critical for home... Read More

3 Ways to Leverage 2017 Home Goods Marketing Trends

April 18, 2017
If you attended our recent webinar, or have been reading this series of posts, we have talked a lot about industry trends. Now let’s get down to what you can do to impact your bottom line with the... Read More

Facebook Friday: Jump the Line With Facebook Audiences

April 14, 2017
Each week our product team discusses new ways to reach local customers on the world’s largest social network. Shaun McGuire, a Technical Product Manager at Netsertive has spent more than three years... Read More

Surprise! This is the #1 Online Marketing Tactic for Medical Practices

April 14, 2017
Healthcare advertisers invested nearly $1.7B into digital marketing in 2015; Q3 2016 data showed a 15% YOY growth in spend to reach $1.9B. Read More

Seasonal Promotions Send 60,000 Home Goods Shoppers In-Store in 2016

April 13, 2017
In 2016, Netsertive partnered with 20 national brands and seven buying groups and associations to power digital promotions on behalf of 3,334 mattress, furniture and appliance stores: President's... Read More

Dusting Off Your Practice's Marketing Strategy: Your Spring Cleaning Checklist

April 07, 2017
Often when people hear "spring cleaning," they think of purging overloaded closets, dusting off windowsills and giving their home at top-to-bottom scrub. But why should this thorough cleaning be... Read More

5 Interesting Home Goods Retail Articles You May Have Missed

April 07, 2017
Stay up to date on the happenings within the home goods industry with these five interesting articles you may have missed. Read More

Dealership Marketing Has Changed. Will You Adapt?

April 06, 2017
If your marketing strategy hasn’t evolved over the past few years, you’re probably starting to see a decrease in foot traffic on your lot. Read More

The Importance of Online Reviews in 2017

April 05, 2017
The marketing landscape has changed drastically in the last 20 years and online reviews have never been more important. Read More

Why Big Box Stores Closing Are Your Biggest Opportunity To Grow

April 05, 2017
When your local Sears store closes this year, customers will be looking for a new store to buy their next refrigerator, mattress, or sofa from. Read More

Q & A With Gary Galloway: The Power of Online Reviews for Your Dealership

April 05, 2017
With the increasing amount of time consumers spend online, building trust through a face-to-face interaction is becoming increasingly difficult -but although it's difficult, trust is critical when a... Read More

2017 Trends B2C Technology Marketers Need to Know

April 04, 2017
We've discussed 3 Key Insights from the 2017 B2C Technology Digital Marketing Intelligence Report, but what are the 2017 trends that B2C technology marketers need to know to secure their success this... Read More

2017 Trends Home Goods Marketers Need to Know

April 03, 2017
Over the past year, Netsertive has collected data from hundreds of marketing campaigns we've deployed for our brand partners and their local retailers. We've compiled this data in our 2017 Home Goods... Read More

2017 Trends Healthcare Marketers Need to Know

April 03, 2017
Last week we shared 3 key insights from our 2017 Healthcare Digital Marketing Intelligence Report. Our 2017 Report is comprised of data from a portfolio of hundreds of practices who used our digital... Read More

CLIENT: It’s Why We Do Brand-To-Local Digital Marketing

April 03, 2017
As a marketer, you have a very clear understanding of what your products do. It’s easy to articulate what your product is, how it works, and its value to your customers. Read More