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8 Reasons to Hire a Professional Digital Marketing Partner

May 31, 2017
You've got enough on your plate running your business. Digital marketing is an important, but complex undertaking. If you've tried doing digital on your own and struggled to attract local customers... Read More

3 Questions To Create Your Ideal Patient Persona

May 29, 2017
Determining your ideal patient persona is crucial to bringing in more of your preferred type of patients. A patient persona is a fictional person that stands as a representation of a group of... Read More

New Serta Campaign Seeks to “Declare Peace”

May 29, 2017
We live in an always-connected world making it hard to block out the noise and relax. Our smartphones are constantly buzzing with a new email, traffic update or alerting us with the latest news... Read More

The Death of Do-it-Yourself Digital Marketing

May 26, 2017
You’re a master at running your business. Your golf handicap is a 16.1. But there are a few things in life and business you should just leave to the experts and digital marketing happens to be one of... Read More

How Netsertive Uses Co-op Dollars. Your Top 5 Questions Answered.

May 26, 2017
Netsertive partners with brands and buying groups through our MarketWiseTM program to make co-op reimbursement easier for local retailers. Our account managers get a lot of questions on not only how... Read More

Webinar: 5 Trends that Will Rule Automotive Digital Marketing in 2017

May 25, 2017
Thank you to everyone who attended our webinar with Gary Galloway and Tim McLain: Five Trends That Will Rule Automotive Digital Marketing in 2017.  If you missed the webinar or would like to view it... Read More

Webinar: The Dark Truth About Wasted Advertising Spend

May 24, 2017
Thank you to everyone who attended our webinar with Brandon Sifrar: The Dark Truth About Wasted Advertising Spend.  It pains us as much as it does you to see money lost to misguided online marketing... Read More

4 Week Timetable: Brand to Local Marketing Success

May 23, 2017
Over the past few years, your customers have completely changed the way they research for your products and services. Thanks to the Internet and its wealth of information, local customers are more... Read More

10 Digital Marketing Terms You Must Know

May 22, 2017
There seems to be a lot of chatter about "clicks," "impressions," "conversions," & "CTR" lately. To anyone working in the digital marketing field, those terms seem normal and commonplace, it's easy... Read More

When is it Time to Call in an Expert?

May 19, 2017
I recently bought a house. It was not an easy process- the market was insanely competitive. It felt like every time I put in an offer, someone beat me with an all-cash, above asking offer. But... Read More

Most Practices Close Their Digital Doors at Lunch. Do You?

May 19, 2017
You wouldn't close your practice at noon. But if you're not doing digital marketing right, local patients are seeing a "CLOSED" sign when they try to find you, long before you turn off the lights. Read More

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

May 17, 2017
Picture it. Atlanta. 2017. You're sitting at your desk browsing the internet during your lunch break and you decide to do a little online car research. You pull up the website of a local dealership,... Read More

How to Use Co-Op Dollars

May 15, 2017
Did you know that brands set aside $36 billion in co-op funds each year to power local search engine results, but $14 billion goes unredeemed? Over one billion dollars per month is left sitting on... Read More

Ad Scheduling and PPC: What You Need To Know About Dayparting

May 11, 2017
Google AdWords offers numerous tools and features to improve the performance of your campaigns, but it's important to have the right strategies in place to utilize them. Read More

Facebook Friday: Refresh Your Creative to Boost Results

May 11, 2017
Measuring the reaching of your message and its frequency are two unfamiliar metrics to many businesses just starting with Facebook advertising. Understanding these concepts is vital to running and... Read More

How to Create a Facebook Business Page in 5 Steps

May 11, 2017
Gone are the days where Facebook was just a platform to share your vacation pictures and what you did last weekend. It has morphed into a place where people not only get their news but find and get... Read More

How Much Should a Click Cost For Audio Video Digital Marketing?

May 10, 2017
Over a time span of 7 years, the median revenue for residential audio video integrators grew by 82%. That's an increase from $531,250 in 2009 to $968,852 in 2016, according to CE Pro. Read More

Who Moved My Local Home Goods Shoppers?

May 10, 2017
Our new digital marketing intelligence report for mattress, furniture, and appliance stores delivers five hands-on recommendations to adjust your marketing plan to reach today's shoppers. Read More

What California Integrators Need to Know About Title 24

May 09, 2017
Google searches for lighting control products and installation services have spiked more than 10% across California this year. Why? Thank state legislators for revising an energy conservation measure... Read More

Don't Drop That Lead! 3 Tips To Turn More Incoming Calls into Sales

May 09, 2017
You 've made an investment in your business's successes with digital advertising. Now it's time to make sure that the traffic you are driving to your website and your store turns into more sales and... Read More

How to Get Mobile Shoppers to Choose Your Dealership

May 08, 2017
Auto shoppers are becoming increasingly reliant on their mobile devices to communicate, research products and acquire information. As a result, automotive dealers need to prioritize mobile as a key... Read More

50+ Digital Marketing Terms Every Business Needs To Know

May 07, 2017
The digital marketing world has its very own language that can sound like straight-up jargon to anyone outside the business. Starting a new digital marketing campaign for your business is complex and... Read More

3 Ways Your Online Presence Can Win or Lose Cosmetic Patients

May 04, 2017
There are multiple reasons why a person might choose to pursue a cosmetic procedure. Some are seeking to look younger, others may be looking to change a feature they've never liked. Regardless of the... Read More

How to Attract More Shoppers Memorial Day Weekend

May 04, 2017
While Memorial Day is not about shopping, the holiday weekend is often when customers are looking for deals on furniture, mattresses, and appliances. Hoping to spur this consumer spending, many... Read More

The 5-Minute Google AdWords Audit

May 03, 2017
Whether you’re doing an account review to check your own performance or that of your SEM provider, our 5-minute Google AdWords audit will provide you with a quick way to easily identify opportunities... Read More

Tech B2C Firms Ignore Mobile Marketing at Your Peril

May 03, 2017
If your residential audio/video or mobile electronics business website isn’t optimized for mobile devices, you’re losing market share to the competition. Read More

Patient Lifetime Value Calculator: How Much Is Your Patient Worth?

May 03, 2017
It’s not just the number of new patients your practice brings in that matter, it’s the total profit that those patients deliver over time that can make or break your practice. Read More

Would You Pay $30 to Sell a New Car?

May 02, 2017
Most dealers paid $630 in advertising costs in 2016 to sell a new car, according to NADA. Read More

Is Bad Spelling and Poor Grammar Killing Your Campaign?

May 02, 2017
We’ve all seen them – social media posts with cringe-worthy spelling errors, blogs with mangled word choices, and websites with grammar that your middle school English teacher wouldn’t recognize. Read More

Game Changer: Netsertive Brand-to-Local Audiences for Facebook

May 02, 2017
Earlier this month, Netsertive's Product Team refined our unique targeting methodology for reaching Facebook users. And we're seeing benefits that reach beyond social media marketing. Read More

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