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Making the Move from Traditional to Digital Advertising: Tactics to Consider

June 28, 2017
In our previous blog, we walked you through the first steps of transitioning some of your traditional marketing to digital tactics. As you begin to build out a digital marketing strategy, here are a... Read More

Is Digital Advertising Your New Inflatable Gorilla?

June 28, 2017
A common challenge faced by today's automotive dealers is marketing attribution. When you look at your CRM reports, do the referral sources raise an eyebrow? Do you find that multiple customers are... Read More

Google Opens Posts To Local Businesses

June 28, 2017
With 82% of shoppers turning to search engines to find information about local businesses, your Google listing is the ideal place to showcase your business and what better way to showcase your... Read More

NAMAD Conference Updates Dealers and Celebrates Wins

June 27, 2017
The National Association of Minority Automobile Dealers has released the schedule for their 2017 NAMAD Conference and it's shaping up to be an exciting event. Read More

How 96 Stores Scaled Success With Netsertive Marketing Technology

June 27, 2017
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it... Read More

Digital Advertising ROI Calculator

June 27, 2017
Whether you're utilizing digital advertising to generate leads, increase sales, or drive other activities, you should know if what you're spending is generating more revenue for your business.... Read More

Webinar: The Power of Video on Your Bottom Line

June 26, 2017
The consumer path to purchase is changing. Consumers are spending an increasing amount of time online, and a majority of that time is being spent researching products before visiting a brick and... Read More

Forrester: Why Brands Can't Ignore The Power of Web Influence on Local Retail

June 23, 2017
Recently Netsertive teamed up with Lori Wizdo, Forrester VP and Principal Analyst, plus Maurice Bowen, White River Marine Group Senior Marketing Director, for a webinar entitled "Turn Your Local... Read More

Can You Hear Me Now? How to Strengthen Your Digital Voice

June 23, 2017
Having a strong online voice is critical in an increasingly noisy digital world. When prospective car buyers head online to research their options, they get bombarded with ads, pop-ups, and... Read More

To Win Online, Your Store Needs A Star Point Guard: Search Marketing

June 21, 2017
Winning is a mindset. Winners, even in defeat, win because they learn and grow from that loss. The Golden State Warriors blew a 3-1 series lead in last year’s NBA Finals and I guarantee they wouldn’t... Read More

Are Your Click-Through Rates Holding You Back?

June 21, 2017
A high click-through rate (CTR) is essential to the success of your practice's paid search campaigns, as it directly affects both your Quality Score and how much you pay every time someone clicks... Read More

How to Get the Most Out of CEDIA 2017

June 20, 2017
CEDIA has released the details of their upcoming 2017 conference and it appears the show will focus on three key areas this year: interconnectivity of “things”, running a business well, and of... Read More

Cosmetic Practices: The Real Reason New Patients Aren’t Calling You

June 20, 2017
  “Since starting with Netsertive, we have received a higher volume of new patient calls and hired more staff to handle the load.” - Alina Chang, Manager at Pua Manu MedSpa Read More

Las Vegas Furniture Market Sets Seminar & Event Schedule for 2017 Summer Show

June 16, 2017
The event and seminar schedule has been announced for the upcoming Las Vegas Furniture Market in late July and there are a number of standout events to look forward to,  including the "Trends of... Read More

How to Reach Millennial Dads

June 14, 2017
What does the word ‘Father’ entail? That question isn’t easy to answer, but it’s clear to see that we are seeing a shift in how ‘Fatherhood’ is handled as Millennials start to have children. When... Read More

5 Tips for Taking Better Before-And-After Pictures of Your Clients

June 14, 2017
Having before-and-after pictures on your website can greatly impact your practice. Society has shifted to a "pics or it didn't happen" mentality. It's great to describe what types of procedures you... Read More

Webinar: Tapping Into the Power of Facebook Advertising

June 14, 2017
We know technology has drastically changed the consumer path to purchase as well as how we do business. Because of this, how we market our business and reach customers must evolve in order to stay... Read More

PPC Marketing Dos and Don’ts for Healthcare Professionals

June 13, 2017
Using pay-per-click advertising (PPC) can be one of the most efficient and effective marketing methods to attract patients to your practice. But as you might suspect, there are risks and costs... Read More

Google Increases Eligible Impression Share Algorithm

June 12, 2017
Google, one of Netsertive’s strategic partners, makes continual enhancements (behind the scenes) that alter their algorithms that determine the results of their auctions. These changes and tweaks are... Read More

Are You Ready For E-Commerce?

June 09, 2017
With all the hype around e-commerce companies like Casper, Tuft and Needle, and of course, the larger ones like Wayfair and Amazon it would appear that e-commerce is the way to go. But what’s... Read More

2017 Consumer Buying Trends Survey Shows Interesting Predictions for the Mattress Industry

June 07, 2017
As we jump into the summer selling season, what's in store for the bedding industry? Read More

Are You Stuck in 1995? Stop Resisting Social Media Marketing as a Way to Grow Your Business

June 06, 2017
Where did your assumptions about social media for your business originate? From what you’ve read about it? A personal bias against it? Or are you stuck in the 90's pre-social media era? Read More

3 Reasons Why Your Business Should Invest In SEM

June 06, 2017
There are many reasons why a business should invest in Search Engine Marketing (SEM) as the way to acquire new clients, but some of the top reasons are obviously simple. Read More

Offline to Online: Making the Transition

June 05, 2017
Potential customers are looking for their next large purchases online. Are you showing up? Read More

Did You Know Business Reviews Have an Expiration Date?

June 02, 2017
You wouldn't buy milk that expired 3 months ago. If your last online business review was posted in March, a majority of your buyers will turn up their noses and move on. Read More

Facebook Friday: Engage New Customers with Canvas Experiences

June 02, 2017
Each week our product team discusses new ways to reach and engage with new customers on Facebook, the world’s #1 mobile app and the largest social network. Read More

How to Stand Out from Your Competitors Online

June 01, 2017
Here's a loaded question, "Are you marketing your business online?" It's tough to answer because of how loose the word "marketing" can be. Does that mean Search Engine Optimization? What about Search... Read More

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