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YouTube Advertising: An Introduction to Targeting

May 31, 2018
Now that we know what it means to advertise on YouTube, let’s look at the different targeting options available to advertisers on YouTube. Read More

Retail Armageddon? How 3 National Retailers are Growing In-Store Sales With Digital

May 24, 2018
While chain store closings continue to send shockwaves across the business world, new Forrester research – "Apocalypse, Schmapocalypse: What's Really Happening in Retail" – finds that a majority of... Read More

How America's Mattress Grew In-Store Sales 11% With New Marketing Technology

May 24, 2018
In part two of our "How to Thrive in the National Retail Evolution" webinar, Forrester's Jay McBain is joined by Stephen Day, Senior Manager of Program Development at Serta Simmons Bedding. Stephen... Read More

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

May 24, 2018
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies,... Read More

YouTube Advertising Explained

May 23, 2018
With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business... Read More

Your Guide to Creating Ads in Instagram Stories

May 22, 2018
The number of users keeps climbing for Instagram Stories. This feature hit 300 million daily active users in December 2017 and doesn’t look like it’ll be slowing down anytime soon. Similar to... Read More

How to Keep Your Audience Engaged with Rich Media Ads

May 16, 2018
If you are looking for a new way to impress your audience with engaging digital ads, it may be time to introduce rich media ads into your marketing mix. Offering up greater performance than more... Read More

What Type of Display Ad Is Right For Your Business?

May 16, 2018
The world of display advertising is evolving, becoming more complex and animated.  With the average attention span declining and the number of companies investing in digital advertising increasing,... Read More

Three Tips To Help You Sell More Cars in 2018

May 10, 2018
How big of an impact can your marketing strategy have on your success in 2018? Quite a bit, actually. Read More

Optimizing Your Facebook Ad: Placements

May 09, 2018
Previously in our Facebook Placements blog, we discussed the different placement options available. Now, let’s talk about how you can optimize your Facebook campaign by using placements. Read More

A Guide to Facebook’s Ad Placements

May 08, 2018
When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” Read More

3 Takeaways From Our 2018 Home Goods Digital Marketing Intelligence Report

May 01, 2018
Marketing tactics for the home goods industry are constantly changing making it difficult to pinpoint what will actually work for your home goods store. Read More

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