YouTube Advertising: An Introduction to Targeting
May 31, 2018
Now that we know what it means to advertise on YouTube, let’s look at the different targeting options available to advertisers on YouTube. Read More
While chain store closings continue to send shockwaves across the business world, new Forrester research – "Apocalypse, Schmapocalypse: What's Really Happening in Retail" – finds that a majority of... Read More
In part two of our "How to Thrive in the National Retail Evolution" webinar, Forrester's Jay McBain is joined by Stephen Day, Senior Manager of Program Development at Serta Simmons Bedding. Stephen... Read More
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies,... Read More
YouTube Advertising Explained
May 23, 2018
With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business... Read More
Your Guide to Creating Ads in Instagram Stories
May 22, 2018
The number of users keeps climbing for Instagram Stories. This feature hit 300 million daily active users in December 2017 and doesn’t look like it’ll be slowing down anytime soon. Similar to... Read More
If you are looking for a new way to impress your audience with engaging digital ads, it may be time to introduce rich media ads into your marketing mix. Offering up greater performance than more... Read More
What Type of Display Ad Is Right For Your Business?
May 16, 2018
The world of display advertising is evolving, becoming more complex and animated. With the average attention span declining and the number of companies investing in digital advertising increasing,... Read More
Three Tips To Help You Sell More Cars in 2018
May 10, 2018
How big of an impact can your marketing strategy have on your success in 2018? Quite a bit, actually. Read More
Optimizing Your Facebook Ad: Placements
May 09, 2018
Previously in our Facebook Placements blog, we discussed the different placement options available. Now, let’s talk about how you can optimize your Facebook campaign by using placements. Read More
A Guide to Facebook’s Ad Placements
May 08, 2018
When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” Read More
Marketing tactics for the home goods industry are constantly changing making it difficult to pinpoint what will actually work for your home goods store. Read More