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The Importance of Brand Safety

August 27, 2018
“Brand safety” has been a buzzword among marketers for sometime now, with some big name companies even adding "Brand Safety Officers" to their C-Suites. But what is it? Brand safety, in simplest... Read More

Life as an Intern: Carissa Petzold

August 21, 2018
At the end of my freshman year at Washington & Lee, I was mired in the all-consuming question: what do I want to do with my life? There are infinite possibilities, and in our rapidly evolving world,... Read More

How Brands Are Utilizing Localized Video Advertising

August 20, 2018
The transition from TV to digital video advertising is prompting the marketplace to rethink their marketing strategy and approaches to video advertising. As discussed in previous blogs, it is... Read More

3 Steps to Effectively Measure Your Digital Marketing Success

August 17, 2018
From search engine marketing to social media advertising, digital channels have made it easier than ever for businesses and brands to target customers online. However, it’s also become common for... Read More

How to Make The Switch From TV to YouTube

August 16, 2018
Despite all the evidence that digital video advertising is the future of mass awareness campaigns, it can be scary to make the leap from investing primarily in TV to investing heavily in digital... Read More

Life as an Intern: Kunal Thakur

August 08, 2018
At the beginning of the summer, I walked into Netsertive and introduced myself in their Monday Meetup, a weekly meeting where the entire company comes together. In front of 250 smiling faces in the... Read More

How YouTube Advertising Can Improve Your Search Lift

August 06, 2018
If you are considering YouTube as a new advertising channel, don’t forget to invest in your paid search campaign, too. The performance impact of YouTube advertising on paid search is one of the more... Read More

Are You Missing Critical Pieces of Your Localization Strategy?

August 01, 2018
When it comes to consumer markets, one size no longer fits all.  In response, smart brands are starting to customize their offerings to local markets, rolling out different approaches to pricing,... Read More