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Mary Clayton Shearer

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Mary Clayton Shearer is a Product Marketing Specialist at Netsertive. Previously, she was on our Operations team, performance tuning all your campaigns for over a year and a half. A graduate of NC State, you can find her at local restaurants and parks or cheering on the Wolfpack outside of work.
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Recent Posts

The Secret to a Successful Search Campaign

May 15, 2019
Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords. Read More

Quick Guide to Choosing Your Search Attribution Model

April 10, 2019
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return... Read More

Facebook’s Relevance Score Updates & What It Means For You

March 27, 2019
Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three... Read More

A Look Into Geofencing vs. Geotargeting

March 19, 2019
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in... Read More

How to Boost Performance By Connecting Video & Search Campaigns

March 13, 2019
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting... Read More

Solved: The Differences Between Boosted Posts and Facebook Ads

March 08, 2019
With more than 2 billion active users, Facebook is a key digital advertising platform that can help you reach your target audience. Read More

The Digital Marketing Stats You Need to Know [Infographic]

March 06, 2019
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align. Read More

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

January 23, 2019
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables... Read More

All the Things You Need to Know About Google My Business

January 21, 2019
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,... Read More

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