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Mary Clayton Shearer

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Mary Clayton Shearer is a Product Marketing Specialist at Netsertive. Previously, she was on our Operations team, performance tuning all your campaigns for over a year and a half. A graduate of NC State, you can find her at local restaurants and parks or cheering on the Wolfpack outside of work.
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Recent Posts

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

January 23, 2019
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables... Read More

All the Things You Need to Know About Google My Business

January 21, 2019
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,... Read More

The Biggest Digital Marketing Takeaways from 2018

December 18, 2018
2018 was a year of Winter Olympics, a royal wedding, and Ariana Grande, but for digital marketing, what were the biggest takeaways from this year? Read More

Life as a Product Marketing Specialist

November 29, 2018
You might have read some of my product blogs recently (hopefully!) and wondering what a day in the life as Mary Clayton Shearer, a Product Marketing Specialist at Netsertive, is like. Read More

The Digital Video Impact on Search Advertising

October 25, 2018
You probably know that running awareness campaigns can positively impact your paid search campaigns because people are more likely to search for a product or service after learning about it.... Read More

3 Ways to Increase Engagement On Video Advertising

September 18, 2018
We hope you've been following our YouTube blog series, and if you have, you already know why you should shift your advertising dollars from TV to YouTube. We've shared that moving marketing dollars... Read More

Two New YouTube Advertising Products That Excite Us

September 07, 2018
As digital video usage increases, more advertisers have adopted digital video advertising. Therefore, Google is continuing to release new tools and targeting capabilities on YouTube to give this... Read More

How YouTube Advertising Can Improve Your Search Lift

August 06, 2018
If you are considering YouTube as a new advertising channel, don’t forget to invest in your paid search campaign, too. The performance impact of YouTube advertising on paid search is one of the more... Read More

How to Target The Right Audience on YouTube

June 20, 2018
One of the most exciting aspects of digital video advertising is the number of ways that you can target your ideal customer. Targeting allows advertisers to have more control over who sees their ad... Read More

Why You Should Shift Your Advertising Dollars From TV to YouTube

June 12, 2018
YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion... Read More

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