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Are You Missing Critical Pieces of Your Localization Strategy?

August 01, 2018
When it comes to consumer markets, one size no longer fits all.  In response, smart brands are starting to customize their offerings to local markets, rolling out different approaches to pricing,... Read More

A Key to Digital Video: Programmatic Marketing

July 31, 2018
Capturing an audience's heart with the power of video has always been key for marketers. Video allows advertisers to share their story with the consumer in a way that can truly resonate and evoke... Read More

Best Practices for Creating the Perfect Landing Page

July 23, 2018
Getting users to 'take the plunge' on your website is no easy task. With the growing challenge of attracting and then keeping a potential customer's attention online, an optimized landing page is... Read More

How Location-Based Advertising Can Impact Marketing Campaigns

July 13, 2018
It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks... Read More

Summer Marketing - It’s Not What You Think!

July 05, 2018
Fireworks, freedom, and frolicking about town. Welcome to the dog days of summer. While popular belief is that we tend to spend our days carefree and lackadaisical, our buying habits show otherwise. Read More

What is Instagram's IGTV and what does it mean for your business?

July 03, 2018
Earlier this week Instagram launched IGTV, a new feature designed solely for video content. So, what is IGTV? Accessible from a button inside Instagram as well as a standalone app, IGTV is... Read More

What you need to know about the Google AdWords rebrand

June 29, 2018
Google announced in a blog post this week that they would be rebranding their suite of advertising software. Google AdWords launched in 2000 as the company’s first piece of advertising technology and... Read More

Buying digital media like traditional media? You're doing it wrong, and here's why.

June 28, 2018
What you're paying to advertise on traditional or digital media channels shouldn’t be one of life's great mysteries, nor should it be a question you’re uncomfortable asking your marketing partner. Read More

The 6 Questions You Should Be Asking Your Digital Marketing Partner And What Their Answers Should Be

June 28, 2018
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value... Read More

The Secret to Paying Less for Better Digital Marketing Results

June 27, 2018
As the old saying goes, "it takes money to make money." Read More

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