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Life as an Intern: Mackenzie Newnam

June 11, 2019
Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business. I’m not sure what I will major in just yet, but most likely marketing.... Read More

Life as an Intern: Caroline Willard

May 28, 2019
Hi everyone! I'm Caroline Willard, a rising junior at the University of North Carolina at Chapel Hill. I am an Advertising major and also minoring in Entrepreneurship. This summer I am a Marketing... Read More

Life as an Intern: Week 2

May 22, 2019
Today, Wednesday May 22, marks my two week anniversary as being a Corporate Marketing Intern at Netsertive. Now, I know what you’re thinking, “Tori, it has only been two weeks, what could you... Read More

Life as an Intern: Week 1

May 20, 2019
Hi! My name is Tori Colvard. I am currently a senior Marketing major at Campbell University. You absolutely won’t ever catch me wearing orange though. I am joining the Netsertive team this summer as... Read More

The Secret to a Successful Search Campaign

May 15, 2019
Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords. Read More

Quick Guide to Choosing Your Search Attribution Model

April 10, 2019
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return... Read More

Facebook’s Relevance Score Updates & What It Means For You

March 27, 2019
Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three... Read More

A Look Into Geofencing vs. Geotargeting

March 19, 2019
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in... Read More

How to Boost Performance By Connecting Video & Search Campaigns

March 13, 2019
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting... Read More

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