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The Importance of Brand Safety

August 27, 2018
“Brand safety” has been a buzzword among marketers for sometime now, with some big name companies even adding "Brand Safety Officers" to their C-Suites. But what is it? Brand safety, in simplest... Read More

Best Practices for Creating the Perfect Landing Page

July 23, 2018
Getting users to 'take the plunge' on your website is no easy task. With the growing challenge of attracting and then keeping a potential customer's attention online, an optimized landing page is... Read More

4 Reasons Why You Should Use Video In 2018

April 04, 2018
As social media continues to dominate most company’s marketing strategy, it's time to start thinking about using more videos in 2018. If you’re active on social media you have probably already... Read More

What We Learned At Borrell’s Local Online Advertising Conference

March 26, 2018
  Now in its 9th year, the Borrell Local Online Advertising Conference attracts more than 400 local digital media executives, a veritable Who’s Who of the industry. More than three dozen... Read More

New Search Feature: Google Maps & Seller Rating Extensions

March 23, 2018
You can now show your Netsertive search ads on Google Maps and have the ability to have seller ratings! Read More

How To Win Online: Social Media Advertising

August 16, 2017
During this four part blog series, we have used the structure of winning basketball team to illustrate how local businesses can win online. With basketball and digital marketing, there are specific... Read More

Infographic: SMART Home Facts & Figures

August 14, 2017
Although home automation is a new industry and the attempts at creating commercially viable products have only occurred in the last couple of years, it is quickly emerging as a potentially massive... Read More

How to Win Online: Get in the Game with Online Video Advertising

July 26, 2017
In the last two parts of this series, we talked about strength in the Point Guard (Search Engine Marketing) and Shooting Guard (Display Advertising) positions. Now it’s time to look at what a Small... Read More

How to Win Online: Is Your Display Advertising Strategy a Slam Dunk?

July 05, 2017
In my previous post, How to Win Online: Your Store Needs A Star Point Guard, I helped you identify the need for a strong point guard (search engine marketing) to run your team. A point guard isn’t... Read More

To Win Online, Your Store Needs A Star Point Guard: Search Marketing

June 21, 2017
Winning is a mindset. Winners, even in defeat, win because they learn and grow from that loss. The Golden State Warriors blew a 3-1 series lead in last year’s NBA Finals and I guarantee they wouldn’t... Read More