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How Location-Based Advertising Can Impact Marketing Campaigns

July 13, 2018
It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks... Read More

Summer Marketing - It’s Not What You Think!

July 05, 2018
Fireworks, freedom, and frolicking about town. Welcome to the dog days of summer. While popular belief is that we tend to spend our days carefree and lackadaisical, our buying habits show otherwise. Read More

What you need to know about the Google AdWords rebrand

June 29, 2018
Google announced in a blog post this week that they would be rebranding their suite of advertising software. Google AdWords launched in 2000 as the company’s first piece of advertising technology and... Read More

Buying digital media like traditional media? You're doing it wrong, and here's why.

June 28, 2018
What you're paying to advertise on traditional or digital media channels shouldn’t be one of life's great mysteries, nor should it be a question you’re uncomfortable asking your marketing partner. Read More

The 6 Questions You Should Be Asking Your Digital Marketing Partner And What Their Answers Should Be

June 28, 2018
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value... Read More

The Secret to Paying Less for Better Digital Marketing Results

June 27, 2018
As the old saying goes, "it takes money to make money." Read More

How Artificial Intelligence is Transforming the Digital Marketing Industry

June 27, 2018
Not long from now, a simple conversation with your car will lead to it driving you to that new sushi restaurant you have never heard of before without you even touching the steering wheel.... Read More

How to Target The Right Audience on YouTube

June 20, 2018
One of the most exciting aspects of digital video advertising is the number of ways that you can target your ideal customer. Targeting allows advertisers to have more control over who sees their ad... Read More

Bitter Neumann: "This is how we get new customers in our stores."

June 15, 2018
We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online... Read More

Kansas Furniture Store: "With digital marketing, we get more bang for our buck."

June 15, 2018
Local residents know all about The Furniture Store of Kansas. With a big television budget, there's no lack of awareness among customers of the store's owner who's featured in every spot, as well as... Read More