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A Look Into Geofencing vs. Geotargeting

March 19, 2019
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in... Read More

How to Boost Performance By Connecting Video & Search Campaigns

March 13, 2019
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting... Read More

Solved: The Differences Between Boosted Posts and Facebook Ads

March 08, 2019
With more than 2 billion active users, Facebook is a key digital advertising platform that can help you reach your target audience. Read More

The Digital Marketing Stats You Need to Know [Infographic]

March 06, 2019
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align. Read More

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

January 23, 2019
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables... Read More

All the Things You Need to Know About Google My Business

January 21, 2019
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,... Read More

How to Make 2019 Your Best Marketing Year Yet

January 02, 2019
It’s the time of year for reflection and planning, not just for our personal lives but also for our businesses. Let 2019 be the most successful year in marketing yet by reviewing your success in 2018... Read More

The Biggest Digital Marketing Takeaways from 2018

December 18, 2018
2018 was a year of Winter Olympics, a royal wedding, and Ariana Grande, but for digital marketing, what were the biggest takeaways from this year? Read More

Life as an Intern: Emily Flowers

December 12, 2018
When I started my junior year at UNC, I didn’t expect to take on an internship and I definitely wasn’t actively looking for one. But when one of my sorority sisters, Sissy, posted about a marketing... Read More

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