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Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

January 23, 2019
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables... Read More

All the Things You Need to Know About Google My Business

January 21, 2019
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,... Read More

3 Ways to Increase Engagement On Video Advertising

September 18, 2018
We hope you've been following our YouTube blog series, and if you have, you already know why you should shift your advertising dollars from TV to YouTube. We've shared that moving marketing dollars... Read More

Two New YouTube Advertising Products That Excite Us

September 07, 2018
As digital video usage increases, more advertisers have adopted digital video advertising. Therefore, Google is continuing to release new tools and targeting capabilities on YouTube to give this... Read More

How to Make The Switch From TV to YouTube

August 16, 2018
Despite all the evidence that digital video advertising is the future of mass awareness campaigns, it can be scary to make the leap from investing primarily in TV to investing heavily in digital... Read More

How YouTube Advertising Can Improve Your Search Lift

August 06, 2018
If you are considering YouTube as a new advertising channel, don’t forget to invest in your paid search campaign, too. The performance impact of YouTube advertising on paid search is one of the more... Read More

What you need to know about the Google AdWords rebrand

June 29, 2018
Google announced in a blog post this week that they would be rebranding their suite of advertising software. Google AdWords launched in 2000 as the company’s first piece of advertising technology and... Read More

How to Target The Right Audience on YouTube

June 20, 2018
One of the most exciting aspects of digital video advertising is the number of ways that you can target your ideal customer. Targeting allows advertisers to have more control over who sees their ad... Read More

Why You Should Shift Your Advertising Dollars From TV to YouTube

June 12, 2018
YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion... Read More

Digital Video Vs. TV. Which is best for advertising?

June 12, 2018
Digital video advertising spend is seeing record growth Read More

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