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The Digital Video Impact on Search Advertising

Posted by Mary Clayton Shearer on Oct 25, 2018 11:23:52 AM
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You probably know that running awareness campaigns can positively impact your paid search campaigns because people are more likely to search for a product or service after learning about it. Netsertive’s Data Team did an analysis to measure this impact for digital video, and the results are impressive.

Digital Video Advertising Leads to More Searches

We’ve already shared how YouTube advertising can improve your overall search lift, but we wanted to take things a step further and see just how many more searches you can expect when you run digital video advertising.

Based on our analysis, Netsertive found that on average, for every $500 spent on digital video, our customers received an additional 1,500 search impressions for relevant keywords. “Relevant keywords” refers to keywords related to your company (company name, for example) or products and services covered in your video ad. That’s 1,500 additional searches that happened because people learned about you from your video ad!

Digital Video Advertising Leads to Better Overall Search Performance

Not only can you expect more searches from running digital video advertising, but our customers have also seen an improvement in their overall search campaign performance after adding digital video to their marketing mix.

Our Data Team compared Netsertive’s customers who were running both video and search advertising to those who were just running search advertising and found that those customers who ran both outperformed those who just ran search.

Woah! Customers who ran search advertising in addition to video advertising received 44% more impressions, 44% more conversions, 85% more clicks, and 20% lower CPCs than those customers who just did search advertising.

What are you waiting for?

Not only is digital video a great awareness option with high visibility, detailed targeting capabilities, and in-depth metrics, but it also boosts the results of your other digital marketing channels like search. Consider making the switch to digital video advertising today to gain awareness in your target market and supercharge your search campaign.

Topics: Healthcare, Tech, Automotive, Home Goods

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