Imagine arriving for a typical day at the office, but when you take a peek at your patient schedule it's filled with row after row, name after name, of ideal patients. Chances are this would change your mood and your practice dramatically!
Believe it or not, this scenario isn’t unreachable and it’s based on a simple concept, quality over quantity. Rather than aiming for an ever-increasing quantity of patients, you can make your practice more successful, sustainable, and fulfilling by targeting your ideal, or quality patients.
The more clarity you gain around who your ideal patient actually is, the more focused and effective your marketing efforts will be. So have you considered who is the ideal patient for your medical practice?
To be clear, we’re not suggesting that you only treat patients who fit of your ideal patient profile, this would be unethical. Rather, the idea is to shape your marketing efforts so that they will be more likely to attract and retain more of your ideal patients.
Generally, an ideal patient shares one or more of these characteristics:
- Patients that you can help bring about the most significant change.
- Patients that value your services, follow your protocols and experiences lasting results.
- Patients that happily pay what you are worth via insurance, privately or a combination.
- Patients who refer their friends and stays under care because they understand it’s importance.
While you could use these descriptions to identify your ideal patient, the best diagnosis comes from inside your practice. You can utilize your best resources, your staff and your charts, to provide a clearer picture of your ideal patient.
Ask Your Staff
This is a fun exercise to get your staff thinking about your practice goals. Remember, your staff helps attract and keep these ideal patients! So ask your team to identify ten patients you and they truly enjoy caring for.
Use Your Charts
If you are still using paper charts, pull some recent patient charts. Sort these into your “best”, “worst”, and “middle-of-the-road” patients based on who you enjoy treating and whose needs are best served.
From here, the next step is to define your ideal patient or the target audience for your marketing efforts. You’ll accomplish this by figuring out what these ideal patients have in common.
Once your target audience is created you can begin reaching your them. Learn how in our webinar, Targeting Your Ideal Patient.